Digital Product launch Event
For the launch of its new 100% natural skin oil, Bio-Oil has chosen to hold its first online and 100% social launch event.
With the naturalness that guided the concept of the whole project, we have produced an Instagram filter, which is present on the Bio Oil profile, with which users can play.
We have involved 9 influencers expert in natural beauty and motherhood to whom we have sent a special box at home.
We reached more than 2 million users by sharing content and entertained more than 1500 people in a Instagram live event with the 3 main influencers who spoke with a BioOil expert on the themes of naturalness, beauty innovation and motherhood.