Corona Natural Bar has been one of the most ambitious brand activations in summer 2022.
The concept of the event has been inspired by the new positioning of the product: “Corona, 100% Natural Ingredients”.
The result is a bar made of sand and 100% natural materials.
Starting from a challenging creative concept, LiveZone has been able to make it real, designing and building a 100% natural temporary bar on the beach of Marina di Castagneto Carducci with the help of Arenas Posibles, international artists known for their stunning sand sculptures.
Corona Natural Bar has been animated with a 10-days-long schedule full of activities designed to match the mood and brand values. Live shows by Selton, Jack Jaselli and Adriano Viterbini, sand art and wood crafts workshops, body painting and buskers perfomances created magic in an unforgettable branded frame.