Next In Hair, an emotional and artistically compelling concept that, inspired by the post-pandemic boom, has given rise to an interdisciplinary dialogue between the sectors most affected by the long period of crisis and lockdown.
Real encounters in an exceptional location, the Viu Milano hotel, where 6 world-famous hair artists collaborated with 6 artists, merging creativity and expressive methods to find out what it is they try on costumes, put on makeup, and have their hair styled.
The live event, conducted by Daniela Collu, took place digitally on a dedicated platform, where over 2000 connected people interacted united by the claim:
“Creating the beauty that moves the world”
