Kérastase chose LiveZone for an immersive experience that combines beauty and design.
In Milan’s Biblioteca degli Alberi, a contemporary greenhouse hosted the “La Vie en Gloss” installation — featuring a pop-up beauty salon, talks, masterclasses, and engagement and edutainment activities.
LiveZone handled creativity and production, attracting over 10,300 visitors and amplifying the brand’s presence beyond the beauty world.
