Together with artist Elisa Seitzinger, LiveZone created a visual universe inspired by Mexican culture to celebrate the iconic Paloma cocktail.
Over five days of music and fun, guests and ambassadors took part in masterclasses, creative workshops, and experiential activities — all amplified by a strong PR and influencer marketing strategy.
Following the success of PalHome, LiveZone brought Altos Tequila’s Mexican experience on tour throughout Italy with the Palhomitas Tour:
more than 80 stops from north to south, transforming the best POCs into Mexican cantinas with DJ sets, masterclasses, raffles, and engagement activities.
In 2025, the format evolves with a new visual identity and a prize competition offering a trip to Mexico.
A holistic project — from creativity to production and logistics — that continues to strengthen brand experience and the connection with the public.
