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Promotional Event

SBK World Championship

Ingenious, authentich, and bold partnership.

For the Italian stages of WorldSBK at Imola and Misano, we devised and managed the entertainment in the Motul brand area.
One big space inside the circuits became the backdrop of edutainment activities to involve motorsports professionals and enthusiasts and let them know about Motul products.
Through a labyrinth and a ring toss, visitors tested their knowledge of the brand by trying to connect mechanical parts and technical clothing to the related MC Care range products.
At the same time, the Motul Umbrella Girls went around the circuit with a dice educational game to invite people to go to the brand area.

CRLN, the Twee and Osvaldo went on stage and entertained the lucky audience of this exclusive live show. The communication around the event was supported by a tailor-made editorial plan on Facebook and Instagram. In the meantime, Ibis fans could follow soundcheck, the concert and the behind the scenes thanks to Instagram Stories.

The best experience we created? The next one.

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Incentive Travel

Digital Product launch Event

Via G.Pomba, 1 – 10123 Torino – Italy
T: + 39 011 8183700
Via Palermo, 1 – 20121 Milano – Italy
T: + 39 02 39297715