SBK World Championship
Ingenious, authentich, and bold partnership.
For the Italian stages of WorldSBK at Imola and Misano, we devised and managed the entertainment in the Motul brand area.
One big space inside the circuits became the backdrop of edutainment activities to involve motorsports professionals and enthusiasts and let them know about Motul products.
Through a labyrinth and a ring toss, visitors tested their knowledge of the brand by trying to connect mechanical parts and technical clothing to the related MC Care range products.
At the same time, the Motul Umbrella Girls went around the circuit with a dice educational game to invite people to go to the brand area.