LiveZone designed and produced a travelling tour across four Italian cities — Milan, Turin, Bologna, and Pisa — to promote Rio Mare Pesti and launch the new flavors Basil & Pine Nuts and Eggplant & Sun-Dried Tomatoes.
With 9,600 jars distributed, the project blended engagement and sustainability through eco-friendly bikes and cargo bikes, interactive mini-games, and social photo moments — turning the activation into a true celebration of flavor.
